Rare Company | About Us

We built for years until our net worth changed overnight.

For years, we owned successful companies without feeling particularly wealthy. Revenue was growing. Teams depended on us. The businesses were becoming more valuable on paper. But our personal net worth told a different story.

Most of the value was trapped inside the company. Spare cash went back into growth, payroll, recruitment or the next problem. We carried the risk, made the decisions and paid everyone else before properly rewarding ourselves. We looked successful. But until the businesses were sold, much of that success belonged to the company - not to us.

Then the exits happened. Years of work became personal wealth. The pressure eased. Our choices widened. We could invest, protect our families, step away and decide what came next.

It was life-changing. But it left us with an uncomfortable question: why did we have to sell before we finally received the return we deserved?

An owner should not spend ten or twenty years building a valuable company while remaining underpaid, financially exposed and dependent on an exit that may never happen. You should not have to wait for one transaction to discover whether all the risk was worth it.

Your business should increase your net worth while you still own it. It should pay you properly, create wealth outside the company and grow in value without consuming more of your life. It should give you choices long before a buyer appears.

We understood that too late. Like many owners, we focused on growing the company and assumed our personal wealth would take care of itself later.

So we built Rare Company: to help established owners build a company that's worth more and needs them less - and take more of what it makes while they still own it. By putting the right owners around you. By examining where your money is going. By challenging the decisions that keep wealth trapped, risk concentrated and the company dependent on you.

For many members, the plan is a sale - and membership is how the business gets ready for it: paying you more, needing you less and worth more when the day comes. The sale just should not be the first time your company makes you wealthy.

Because the company is what you built. Your net worth is what it built for you.

Eddie Eddie Whittingham Co-founder Sold his software company to a NASDAQ-listed buyer

Astan Astan Morarji Co-founder Multiple seven and eight-figure exits

Testimonials

In their words.

“Since joining, my group has increased in value to nearly £10 million, and I've taken more time for my family and invested over £500,000 outside of the business. Compared to advisors, this has been a major breath of fresh air.”

Matt R · Managing Director, Property Investment Firm

“I spent years in business-owner networks getting very little from them. One dinner with Rare Company, and I have been hooked ever since.”

Rihui W · Director, AI GEO Technologies

“What Eddie and Astan have created is far superior to any traditional business owner networking groups which I've tried in the past. This is the real deal if you want to increase your net worth from your business properly and sustainably.”

Christopher R · Co-CEO, iGaming Tech Suppliers

“It's the only room I've been in where nobody tried to sell anything to me or wanted anything from me. I never felt like the smartest, but I often feel like I can add significant value to others in my Circle when talking about their net worth.”

Robert C · Founding Partner, Communications Specialists

The founders

Founders who have sold.

Founded in the North of England. Run from here, for the whole of the UK.

Eddie Whittingham Founder · Exited

Bootstrapped and sold a SaaS business to a NASDAQ-listed company in under four years. Now builds and backs privately owned businesses through his ventures and advisory.

Astan Morarji Founder · Exited

Has started, built and exited multiple companies at seven- and eight-figure valuations across the UK and Europe, over more than a decade of building and selling.