Bigger team, bigger turnover, bigger workload…

Everyone's helping build a bigger business. But who's helping you get rich?

Rare Company is your private Circle of established owners in your city, backed by a national network of founders who've built and sold, all working on the number everyone else ignores: yours.

Join Rare Company £1,000 a month · 90-day guarantee · London & Manchester open

Explore membership →

Founders in conversation at a Rare Company session
Londonopen to applicants - 7 seats remaining
Manchesteropen to applicants - 9 seats remaining
Your citycoming soon - applying puts yours on the map

Member results

What actually happens inside.

Illustrative examples

London member · £8m engineering group

Restructured a £12m acquisition offer in 24 hours - after calls with two members who had sold to the same buyer.

Manchester member · £5m services firm

Hired an exit-experienced FD in 6 weeks from a member introduction. No recruiter, no fee.

London member · £9m distributor

Took £180,000 more out of the business this year - after members shared their distribution policies.

The real scoreboard

What's your net worth, really?

Not just the number your accountant could calculate. The full balance sheet of ownership:

  • Money - what the company actually pays you, and what you've built outside it.
  • Assets - what the business would be worth without you standing in it.
  • Time - the hours you keep, the evenings back, the holidays that survive.
  • Opportunity - the choices genuinely open to you: grow, acquire, step back, sell.
  • State - whether you can switch off, and whether you still enjoy owning it.

A common company grows none of these. A rare one grows all five - and membership tracks them, in numbers, at every review.

Testimonials

“Pivotal in growing my business to a near £10 million valuation. Compared to advisors, this has been a real breath of fresh air.”
Matt RManaging Director · Property Investment Firm
“One conversation about my earn-out was worth more than any invoice I've ever paid an adviser.”
Christopher RCo-CEO · iGaming Tech Suppliers
“It's the only room I've been in where nobody wanted anything from me.”
Robert CFounding Partner · Communications Specialists

The people

Members run serious British companies.

The calibre of the room is the product - owners who have built, are building seriously, or have sold. Nobody is admitted to sell to you.

Matt R

Property investment · Managing Director

“Pivotal in growing my business to a near £10 million valuation.”

Christopher R

iGaming technology · Co-CEO

Co-CEO of an iGaming technology supplier.

“The room asks better questions than any board I've sat on.”

Robert C

Communications · Founding Partner

Founding partner of a communications consultancy.

“I've stopped making the big calls alone.”
Illustrative profile

Anonymous member

Vertical software · Exited

Bootstrapped a vertical software company to eight-figure revenue; sold to a listed US buyer. Brings earn-outs and US acquirers, first-hand.

Illustrative profile

Anonymous member

Manufacturing group · Buy-and-build

Mid-way through a buy-and-build with three completed acquisitions. Brings deal structure and integration, scars included.

Illustrative profile

Anonymous member

Consumer brand · Scaling

Stepping out of the day-to-day after appointing a managing director. Brings the letting-go playbook.

The fastest way to fix a company is to sit with owners who have already fixed theirs.

Members at a Rare Company evening event
A working session of owners
Two members in conversation

The membership

What you actually get.

  1. i.Your Circle - a private board of owners

    Six to eight established owners at your stage, in your city, every month - chaired by people who have built, grown and sold. Commitments recorded, progress chased.

  2. ii.The room beyond it

    The national network on demand when a decision can't wait, private dinners and events across the UK every month, and quarterly experiences that turn contacts into people you trust.

  3. iii.The Rare Company Review

    Your company measured like an asset - indicative value, owner-dependence, what it pays you - tracked at every review so you can see ownership getting better, in numbers.

From the founders

Why we built it.

Eddie Whittingham Astan Morarji

We're Eddie and Astan. Between us we've built, scaled and sold companies - Eddie's software business went to a NASDAQ-listed buyer in under four years; Astan has exited several times at seven and eight figures.

Here's the honest bit: for most of those years, our companies ran on us. We worked the hours, carried the decisions, and paid ourselves last. The people who could have changed that - owners a few years ahead, founders who'd already sold - were exactly the people we never sat with. Business networks were full of people selling things. Advisers arrived at the end, when most of the outcome was already set.

So after our exits, we built the room we went looking for and never found: small, candid, confidential, and full of people who have actually done it. If you've built something real and it still owns too much of your life, apply - the conversation costs nothing.

Eddie WhittinghamFounder
Astan MorarjiFounder

Selection

Rare Company works because the vetting is strict.

Every seat is considered. That is what keeps the room worth being in.

  1. 1.
    You ask to join

    A few key details - about four minutes, no essays.

  2. 2.
    The founders read it

    Every application, personally, answered within days.

  3. 3.
    A conversation

    Your business, your timing, and whether we can genuinely help. You weigh us too.

  4. 4.
    Weighed against the room

    Fit is judged against the members you would sit alongside - never with a direct competitor.

  5. 5.
    Circle matching

    Stage, scale, intent and personality - matched deliberately, not filled first-come-first-served.

  6. 6.
    An invitation - or an honest “not yet”

    Said plainly either way, and the door stays open.

How it works

The practical detail.

Circles meet in person, monthly, in your city - the same six to eight owners each time, chaired by people who have built and sold. Between meetings the national network is on call, private events run across the UK every month, and every quarter there is an experience you could not book yourself.

Seats are limited because matching is deliberate: a Circle only works when everyone at the table has something the others need. Nothing is ever sold inside the membership - no advisers hunting clients, no introducers, no pipelines. And everything said in the room stays in the room.

The guarantee

Your risk, removed.

The first ninety days

Experience the whole of membership. Not right for you? Your fees are returned in full - no forms, no argument.

And every year after

The membership must earn its place every year. If the value plainly isn't there at your annual review, we say so before you do - and we won't ask you to renew.

Interested?

Who we admit.

  • You own or lead an established UK business - not a side project or a start-up.
  • You want the company to pay you more, need you less and be worth more.
  • You can be candid, and you'll contribute as readily as you take.
  • You are not an adviser, broker or anyone else who would treat the room as a pipeline.

£1,000 a month. By application only. Protected for ninety days.

Join Rare Company →

Questions

Asked, answered.

What does it cost?

£1,000 a month, on a twelve-month term - typically treated as a business expense. No joining fee, no success fee, and no percentage of anything you ever sell.

What exactly is a Circle?

A private group of six to eight established owners at a similar stage, meeting in person in your city every month, chaired by people who have built, grown and sold companies. Same faces each time; commitments recorded and followed up.

Who is it for?

Established British owners and directors serious about making their business the exception - properly profitable, easier to run, worth more - whether a sale is five years away, further, or not the plan at all.

Will anyone try to sell to me?

No. Nobody is admitted to prospect the room - no advisers hunting clients, no introducers, no sponsors. It is the first house rule and the most protected.

Is it genuinely confidential?

What your company is worth - and whether you might one day sell it - is about the most commercially sensitive information there is. Confidentiality isn't a feature; it's the precondition. No notes, no quotes, no exceptions.

How are Circles matched?

By stage, scale, intent and personality - never with a direct competitor. The aim is a table where someone has already faced whatever is coming next for you.

How much time does it take?

One Circle session a month, events as you choose, and the network when you need it. Membership should give you time back, not consume it - that's half the point.

What if it's not right for me?

The first ninety days are protected: your fees come back in full. After that, membership must earn its place every year at your annual review - and if it hasn't, we say so first.

All questions, answered →

Apply

Think it's your room? Let's find out.

Read by the founders. Answered within days. A conversation before anything else.

Join Rare Company

£1,000 a month · 90-day guarantee · Membership by application