Most owners are the engine of everything - and the ceiling on everything too. Rare Company surrounds you with founders who've built businesses that ran without them, and sold them well - so you win back your time, grow your value, and keep every option open. Including the exit.
Testimonials
“Pivotal in growing my business to a near £10 million valuation. Compared to advisors, this has been a real breath of fresh air.”
“One conversation about my earn-out was worth more than any invoice I've ever paid an adviser.”
“It's the only room I've been in where nobody wanted anything from me.”
Every hour of the week is spoken for, and the business still asks for more. Most owners answer by working harder - and build a company that cannot run without them. It costs them twice: their time now, and their value later. Buyers pay a premium for companies that run themselves, and discount the rest - if they buy them at all.
The usual answers are another hire, another framework, another online guru selling a playbook they never ran. But the owners who have actually done it - built businesses that ran without them, then sold for millions - mostly aren't performing on the internet. They built quietly, and you've probably never heard of them. Their judgement is what changes both numbers: the hours and the valuation.
That judgement is almost impossible to find, let alone buy. So we found it - and put it in a room, on your side of the table.
Membership
The expertise of a full advisory team, without hiring one.
A bench of proven specialists - growth, operations, finance, tax, legal, exit. Bring the issue; we bring the right people.
A private group of owners at your stage.
The same faces every month - plus a call away when a big decision can't wait.
Dinners and trips where the real deal-talk happens.
Exited founders at every table; the conversations that change businesses happen over dinner, not at conferences.
The advisers worth hiring, rated by members who've paid them.
A vetted shortlist that took someone else a decade to learn - never a sales pipeline.
Your plan to a company that's worth more and needs you less.
A private valuation to begin, tracked and reviewed throughout - so you always know what membership has been worth.
The terms
| Term | On your own | Coaches & consultants | Rare Company |
|---|---|---|---|
| Who's in your corner? | On your ownNo one. You work it out alone | CoachesA generalist with a framework, paid by the hour | Rare CompanyOwners who've done it, plus a bench of specialists |
| When does value-building start? | On your ownNever. There's no time left after running the business | CoachesWhile the sessions last - and stops when they stop | Rare CompanyDay one, while everything is still movable |
| What it costs | On your ownLooks free. Costs the most - your evenings, your weekends, your value | Coaches£1,500–£5,000 a month, engagement without end | Rare Company£1,000 a month. Nothing else |
Membership exists to add multi-millions to what your business is worth. The arithmetic is on your side: businesses are valued at a multiple of profit, so a £50,000 improvement is worth £250,000 the day you choose to sell.
See the full arithmetic →The promise
Guaranteed, twice. Ninety days to change your mind and take your dues back in full - and a valuation review every year that tells you, in numbers, whether we've earned the next one.
Read the promise →The people
The founders
Eddie Whittingham & Astan Morarji · Founders
So we built it. Rare Company is run by two founders who built businesses that ran without them, sold them well - and spent the years before looking for exactly this room.
Why we built Rare Company →The fit
Owners and leaders of established UK businesses who want the company to be worth more and need them less - some selling within five years, some maybe never, all wanting the choice. Plus a few exited founders, who sit on your side of the table for the company, not for a fee.
We keep the membership deliberately small, and we don't admit advisers, brokers, or anyone who would treat the room as a pipeline. Nothing is sold inside Rare Company, and nobody in the room wants your money. That is what makes the conversations worth having.
Few owners ever build a business that runs without them. Yours can — in rare company.
Apply now£1,000 a month · Membership by application