A private membership for UK owners on the road to a life-changing exit. Peers at your stage, exited founders on call, and your value tracked toward the sale - so you make the most of the one deal that changes everything.
Testimonials
“Pivotal in growing my business to a near £10 million valuation. Compared to advisors, this has been a real breath of fresh air.”
“The Panel call about my earn-out was worth more than any invoice I've ever paid an adviser.”
“It's the only room I've been in where nobody wanted anything from me.”
Buyers compete for prepared companies - and pick off the rest. The most valuable thing you'll ever sell is the one thing you've never sold; the buyer will have done it many times, their advisers hundreds. That asymmetry - not effort, not luck - is what decides most deals.
The usual answer is advisory: capable, expensive, and engaged at the end, once the decision is made and most of the outcome is already set. Advisers matter - at the right moment. But what actually changes the number starts years earlier: the shape of the business, the timing, and the judgement of owners who have already been through it.
That judgement is the one thing you cannot buy at the point of sale. So we put it in a room much earlier, on your side of the table.
Membership
A standing group of owners at your stage who tell you the truth, because they have nothing to sell you.
Exited founders at every table; the conversations that change valuations happen over dinner, not at conferences.
Send in the decision you're facing, and within a day you're talking to members who have faced exactly it.
Advisers vetted and rated by members who have actually paid their invoices - in the book, never at dinner.
What buyers are paying and lenders are doing, drawn from across the membership - months before it is written anywhere.
A private valuation and exit-readiness review to begin, then kept current throughout - so you always know what membership has been worth.
The terms
| Term | On your own | Sell-side advisory | Rare Company |
|---|---|---|---|
| When it begins | On your ownNever. The first time you learn the rules is at the table | AdvisoryIn the final year, once you've already decided | Rare CompanyYears out, while everything is still movable |
| What it costs | On your ownLooks free. Costs the most - in value lost at completion, often hundreds of thousands | Advisory£2,000–£10,000 a month, plus a success fee | Rare Company£1,000 a month. Nothing else |
| At completion | On your ownWhatever the buyer decides you're worth | AdvisoryA success fee - typically 1–5% of everything you've built | Rare CompanyPrepared, priced right, properly advised |
Membership exists to add hundreds of thousands of pounds - sometimes millions - to what your business finally sells for. The arithmetic is on your side: businesses sell at a multiple of profit, so even a modest £50,000 added or defended becomes £250,000 on completion.
See the full arithmetic →The promise
Guaranteed, twice. Ninety days to change your mind and take your dues back in full - and a valuation review every year that tells you, in numbers, whether we've earned the next one.
Read the promise →The people
The founders
Eddie Whittingham & Astan Morarji · Founders
So we built it. Rare Company is run by two founders who have sold - and who spent the years before their exits looking for exactly this room.
Why we built Rare Company →The fit
Directors, owners and co-founders of established UK businesses - with a view to selling for multi-millions - who intend to sell, in whole or in part, within the next five years. And a small number of exited founders, who sit on your side of the table for the company, not for a fee.
We keep the membership deliberately small, and we don't admit advisers, brokers, or anyone who would treat the room as a pipeline. Nothing is sold inside Rare Company, and nobody in the room wants your money. That is what makes the conversations worth having.
Few owners ever sell for millions. Yours can — in rare company.
Apply now£1,000 a month · Membership by application