Most owners hand the biggest deal of their life to a single adviser. Rare Company gives you a whole advisory team on demand - so you build more value, cut the risks, and reach a better exit, faster.
Testimonials
“Pivotal in growing my business to a near £10 million valuation. Compared to advisors, this has been a real breath of fresh air.”
“One conversation about my earn-out was worth more than any invoice I've ever paid an adviser.”
“It's the only room I've been in where nobody wanted anything from me.”
Buyers compete for prepared companies - and pick off the rest. The most valuable thing you'll ever sell is the one thing you've never sold; the buyer will have done it many times, their advisers hundreds. That asymmetry - not effort, not luck - is what decides most deals.
The usual answer is advisory: capable, expensive, and engaged at the end, once the decision is made and most of the outcome is already set. Advisers matter - at the right moment. But what actually changes the number starts years earlier: the shape of the business, the timing, and the judgement of owners who have already been through it.
That judgement is the one thing you cannot buy at the point of sale. So we put it in a room much earlier, on your side of the table.
Membership
The expertise of a full advisory team, without hiring one.
A bench of proven specialists - valuation, tax, legal, M&A, exit. Bring the issue; we bring the right people.
A private group of owners at your stage.
The same faces every month - plus a call away when a big decision can't wait.
Dinners and trips where the real deal-talk happens.
Exited founders at every table; the conversations that change valuations happen over dinner, not at conferences.
The advisers worth hiring, rated by members who've paid them.
A vetted shortlist that took someone else a decade to learn - never a sales pipeline.
Your plan to a more valuable company and a better exit, sooner.
A private valuation to begin, tracked and reviewed throughout - so you always know what membership has been worth.
The terms
| Term | On your own | Sell-side advisory | Rare Company |
|---|---|---|---|
| Who's in your corner? | On your ownNo one. You work it out alone | AdvisoryOne firm, paid by the deal | Rare CompanyOwners who've sold, plus a bench of specialists |
| When does value-building start? | On your ownNever. The rules are new to you at the table | AdvisoryThe final year, once you've already decided | Rare CompanyYears out, while everything is still movable |
| What it costs | On your ownLooks free. Costs the most - value lost at completion, often hundreds of thousands | Advisory£2,000–£10,000 a month, plus a success fee | Rare Company£1,000 a month. Nothing else |
Membership exists to add multi-millions to what your business finally sells for. The arithmetic is on your side: businesses sell at a multiple of profit, so a £50,000 improvement becomes £250,000 on completion.
See the full arithmetic →The promise
Guaranteed, twice. Ninety days to change your mind and take your dues back in full - and a valuation review every year that tells you, in numbers, whether we've earned the next one.
Read the promise →The people
The founders
Eddie Whittingham & Astan Morarji · Founders
So we built it. Rare Company is run by two founders who have sold - and who spent the years before their exits looking for exactly this room.
Why we built Rare Company →The fit
Owners and leaders of established UK businesses who plan to sell for multi-millions - and know that the right support, from the right people, is what makes that happen. Plus a few exited founders, who sit on your side of the table for the company, not for a fee.
We keep the membership deliberately small, and we don't admit advisers, brokers, or anyone who would treat the room as a pipeline. Nothing is sold inside Rare Company, and nobody in the room wants your money. That is what makes the conversations worth having.
Few owners ever sell for multi-millions. Yours can — in rare company.
Apply now£1,000 a month · Membership by application