Bigger team, bigger turnover, bigger workload…
Rare Company is your private Circle of established owners in your city, backed by a national network of founders who've built and sold, all working on the number everyone else ignores: yours.
Member results
London member
£8m Engineering Group
Got hands-on advice on a £12m acquisition offer within 24 hours, from two members who had sold in the same industry.
Manchester member
£5m Agency
Hired an exit-experienced FD in 2 weeks from a member introduction (no recruiter, no fee).
London member
£9m SaaS
Took £210,000 more out of the business following member advice on asset diversification.
Business owners don't typically track their true net worth. Rare Company makes this a formal part of our membership, so you know exactly where you stand - and how to grow yours:
We measure your net worth throughout the membership, so you can hold us to account for your ROI.
Testimonials
“Pivotal in growing my business to a near £10 million valuation. Compared to advisors, this has been a real breath of fresh air.”
“One conversation about my earn-out was worth more than any invoice I've ever paid an adviser.”
“It's the only room I've been in where nobody wanted anything from me.”
The people
From all industries, both bootstrapped and funded - our Circles are exclusively in person, rooted in lived experience, away from the noise of social media.
Property investment · Managing Director
Grew his property investment firm to a near £10 million valuation.
iGaming technology · Co-CEO
Co-CEO of an iGaming technology supplier.
Communications · Founding Partner
Founding partner of a communications consultancy.
Vertical software · Exited
Bootstrapped a vertical software company to eight-figure revenue; sold to a listed US buyer. Brings earn-outs and US acquirers, first-hand.
Manufacturing group · Buy-and-build
Mid-way through a buy-and-build with three completed acquisitions. Brings deal structure and integration, scars included.
Consumer brand · Scaling
Stepping out of the day-to-day after appointing a managing director. Brings the letting-go playbook.
The fastest way to grow your net worth is to sit with owners who've already grown theirs.
The membership
Six to eight established owners at your stage, in person, chaired by founders who've built and sold. Your numbers, your decisions, your commitments - followed up.
Private dinners and working breakfasts across the UK, and quarterly experiences with your Circle and beyond. Every table composed - never a name badge, nobody selling.
The whole membership on a private WhatsApp. A buyer approaches, a hire wobbles, the bank asks questions - ask owners who've lived it. The conversations you can't Google.
There's more than fits on one page. See what's included →
From the founders
Hello,
We're Eddie and Astan. Between us we've built, scaled and sold companies to the tune of over £20 million - Eddie's software business went to a NASDAQ-listed buyer in under four years; Astan has exited several times at seven and eight figures.
Here's the honest bit: we got there in spite of how we ran things, not because of it. For years our companies ran on us. We worked the hours, carried every decision alone, and paid ourselves last. Every lesson was learned the expensive way, with our own money and our own time.
The people who could have shortened all of that - owners a few years ahead, founders who had already sold - were exactly the people we never sat with. We made it anyway. It just took longer, cost more and swallowed more of our lives than it needed to.
So after our exits, we built the room we went looking for and never found. A Circle of six to eight vetted owners in your city, in person every month, backed by a national network of founders who have done it. Nothing is off the table: pricing, acquisitions, hiring a proper number two, taking money out, the things you can't say to your team or your family.
Two rules keep it that way. Not everyone who applies is accepted - we would rather leave a seat empty than give it to the wrong person. And strictly no selling: nobody is in the room to pitch you, ever.
If you've built something real and it still owns too much of your life, apply. The conversation costs nothing.
Eddie
Eddie Whittingham
Co-founder
Sold his software company to a NASDAQ-listed buyer
Astan
Astan Morarji
Co-founder
Multiple seven and eight-figure exits
Every member is interviewed, researched and vetted. That's what keeps the room worth being in.
A few key details, to check your eligibility.
Your business, your timing, and whether we can actually help. You weigh us too.
Fit is judged against the members you would sit alongside - never with a direct competitor.
Said plainly either way, and the door stays open.
Stage, scale, intent and personality - never first-come, first-served.
A room is only as good as the least serious person in it. That's who we keep out.
The practical detail
Circles meet in person, monthly, in your city - the same six to eight owners each time, chaired by founders who have built and sold. In person only, because the conversations that change a company don't happen on a screen.
Between meetings the national network is on call in the private WhatsApp, private events run across the UK every month, and every quarter there is an experience you could not book yourself.
Nothing is ever sold inside the membership, and nobody is admitted to prospect it. What's said in the room stays there.
Seats are limited because matching is deliberate: a Circle only works when everyone at the table has something the others need. When a city fills, the door closes until the next Circle can be matched properly - so if the timing is right, don't wait.
The guarantee
Experience the whole of membership. Not right for you? Your fees are returned in full - no forms, no argument.
The membership must earn its place every year. If the value plainly isn't there at your annual review, we say so before you do - and we won't ask you to renew.
Interested?
By application only. Protected for ninety days.
Apply nowA single fixed monthly fee, on a twelve-month term - usually treated as a business expense. There's nothing else to buy, and nothing taken from anything you ever sell. The full detail is on the membership page.
A private group of six to eight established owners at a similar stage, meeting in person in your city every month, chaired by people who have built, grown and sold companies. Same faces each time; commitments recorded and followed up.
Established British owners and directors serious about making their business the exception - properly profitable, easier to run, worth more - whether a sale is five years away, further, or not the plan at all.
No. Nobody is admitted to prospect the membership. It's the first house rule, and the most protected one.
What your company is worth - and whether you might one day sell it - is about the most commercially sensitive information there is, so nothing leaves the room. No notes, no quotes, no exceptions.
By stage, scale, intent and personality - never with a direct competitor. The aim is a table where someone has already faced whatever is coming next for you.
One Circle session a month, events as you choose, and the network when you need it. Membership should give you time back, not consume it - that's half the point.
The first ninety days are protected: your fees come back in full. After that, membership must earn its place every year at your annual review - and if it hasn't, we say so first.
Apply
Think it's your room? Let's find out.
Read by the founders. Answered within days. A conversation before anything else.
Apply to Rare Company90-day guarantee · Membership by application