Rare Company | About Us

In our words

A letter from the founders.

We built Rare Company because when we needed it for our own multi-million-pound exits, it didn't exist.

We each spent years building businesses we intended, one day, to sell. In all that time, the conversations that would have mattered most - what it's actually worth, when to go, who to trust, what a deal feels like from the inside - happened rarely, late, or not at all. Owners don't have colleagues. And by the time the advisers arrive, most of the outcome is already set.

So after our own exits, we built the room we had gone looking for: small, candid, confidential, and filled with people who have either done the thing or are seriously setting about it.

Our promise is simple. We will keep the room small and the bar high. We will never let anyone sell to you inside it. And we will tell you the truth - about your business, your timing, and whether we can genuinely help - even when it costs us a member.

Eddie Whittingham Founder

Astan Morarji Founder

The founders

Founders who have sold.

Eddie Whittingham Founder · Exited

Bootstrapped and sold a SaaS business to a NASDAQ-listed company in under four years. Now builds and backs privately owned businesses through his ventures and advisory.

Astan Morarji Founder · Exited

Has started, built and exited multiple companies at seven- and eight-figure valuations across the UK and Europe, over more than a decade of building and selling.

The directory

The company you'll keep.

Rare Company is built around people on the same road as you - most still building toward a sale, some in the middle of one, a few who have come out the other side. Some faces we can show you. Most, by design, we can't: membership is confidential, and so are the names around the table.

Name withheldSoftware · Exited

Name withheldManufacturing · Selling within two years

Name withheldConsumer brands · Exited twice

Name withheldConstruction · Preparing to sell

Name withheldE-commerce · Exited

Name withheldProfessional services · Selling within five years

Name withheldLogistics · Preparing to sell

Name withheldHealthcare · Exited

Name withheldHospitality · Selling within two years

Name withheldRecruitment · Exited

Name withheldSoftware · Exited

Name withheldManufacturing · Selling within two years

Name withheldConsumer brands · Exited twice

Name withheldConstruction · Preparing to sell

Name withheldE-commerce · Exited

Name withheldProfessional services · Selling within five years

Name withheldLogistics · Preparing to sell

Name withheldHealthcare · Exited

Name withheldHospitality · Selling within two years

Name withheldRecruitment · Exited

Name withheldEngineering · Preparing to sell

Name withheldSaaS · Exited

Name withheldProperty · Selling within five years

Name withheldFood & drink · Exited

Name withheldAgency · Selling within two years

Name withheldRetail · Preparing to sell

Name withheldFinancial services · Exited

Name withheldLeisure · Selling within five years

Name withheldDistribution · Exited

Name withheldMedia · Preparing to sell

Name withheldEngineering · Preparing to sell

Name withheldSaaS · Exited

Name withheldProperty · Selling within five years

Name withheldFood & drink · Exited

Name withheldAgency · Selling within two years

Name withheldRetail · Preparing to sell

Name withheldFinancial services · Exited

Name withheldLeisure · Selling within five years

Name withheldDistribution · Exited

Name withheldMedia · Preparing to sell

Testimonials

In their words.

“Pivotal in growing my business to a near £10 million valuation. Compared to advisors, this has been a real breath of fresh air.”

Matt R · Managing Director, Property Investment Firm

“I spent years in business-owner networks getting very little from them. One dinner with Rare Company, and I have been hooked ever since.”

Rihui W · Director, AI GEO Technologies

“The Panel call about my earn-out was worth more than any invoice I've ever paid an adviser.”

Christopher R · Co-CEO, iGaming Tech Suppliers

“It's the only room I've been in where nobody wanted anything from me.”

Robert C · Founding Partner, Communications Specialists