What to do When You Don’t Have Time for Social Media

Don't have time for social media

Don’t have time for social media? Think again.

We all know how important social media is for customer engagement and business promotion. But what do you do when you simply don’t have the time to be active online?

Time is relative; you may only need 30 minutes a day to fill your social profiles. Your time spent can depend on a variety of factors including:

  • Number of social media profiles
  • Number of times you want to post
  • What types of things you want to post (curated content, created content, images etc)

There’s no need to worry, there are many ways to stay active on social media, while using your time effectively. Outlined below are our top tips for ensuring you stay up to date, without sacrificing time.

Schedule your content

Scheduling content is one of the best ways of ensuring you post regular content, without having to post each individual one real-time. It’s up to you have often you schedule your content but these systems work for us:

  • Set one day a week to plan the following week’s posts, then schedule them for set times and dates.
  • Schedule the following day’s posts the day before.

The first of these two is more ideal. By scheduling your posts a week ahead, you can plan for national holidays, events and things of note. Should you have a busy day the following week, you know you’re covered for social media.

There are a variety of options for scheduling content, many of which offer different services. The two we recommend are:

  • Hootsuit – this is a free service, which allows you to sync all your social media profiles into one system and schedule posts accordingly.
  • Sprout Social – for a monthly cost you get a similar service to Hootsuit, with added bonuses. Depending on the package, you can get social reports, unlimited social profiles and much more.

Utilise your interests

Chances are the business you want to promote is something you’re very much interested in. If this is the case, then you will probably find you read articles, watch videos and interact with it on a daily basis.

Utilise this interest into your business’ social media accounts. If you find yourself reading an interesting article, share it with your followers. If you watch a helpful video that your followers may enjoy too, share it. You will be surprised how much your followers interact with you for it.

Create lists

This tip only currently applies to Twitter, but can be translated through other social media platforms.

Twitter gives you the ability to create lists. These can be private or public but are very useful for filtering through your potentially large list of people you’re following. By creating a list of people or businesses you trust, you can gather the best content to re-tweet and interact with.

Let somebody else do it

This may be a hard one for most business owners. Putting the care of your social presence in the hands of somebody else can be a risk. Whether you hire a dedicated member of staff, or simply hand it over to somebody else with a bit more time, you should have an action plan.

Create a social media policy, which outlines the following:

  • How often to post
  • What times of day are best to post
  • What language to use
  • Who your audience is
  • How to respond to complaints/praises
  • Topics not to post about
  • Copyright policy

In addition to this, you should request a monthly report from them to ensure what they are doing is working well.

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A great social media presence doesn’t happen overnight, but with a little organisation you can build a great base of potential customers, which will add value to your business.

Schedule your content, use your interests and utilise functionality provided by social media sites. If worst comes to worse you can always get somebody else to do it. Just make sure you give them all the information they need to get the job done properly.