For The Brow Place website home page we took one of the supplied photographs and created an ‘eye-catching’ cropped image with an aqua iris highlight echoing the accented brow-lash in the logo.
The brand identity was devised to depict both a brow and lashes in a graphic stylised manner. The font was set all lowercase to appeal to younger customers, whilst the increased spacing referenced a more classic typographic treatment to appeal to their older target age group too.
Web pages showing typography treatment and resizing as a result of the responsive web design and development. On touch tablets and mobiles, the menu switches from being ‘inline’ to drop down.