The overall design styling developed from the existing identity and brand guidelines for fonts and colours. A palette using the neutrals as background solids and brights as accents. The colour palette was extended with the use of tints and semi-transparent overlays.
For the important core element of the Quay Arts website – the What’s On section – a calendar and filtering feature was produced that allows for effective browsing and searching in multiple ways.
As with all our web design work since 2012, the website is ‘responsive’ at all sizes. This site uses our own developed grid system that now incorporates the advantages of the ‘mobile first’ technique for improved speed and usability on mobile.
In addition to setting up internal SEO (search engine optimisation) throughout, specific pages were created for the search terms wedding venue hire wight, whats on wight, plus things to do wight to capture the large potential audience of island visitors in addition to residents.