New Year, new me. We’ve all heard the expression plenty of times, but does this promise to yourself actually come into fruition throughout the rest of the year?
The beginning of the year brings renewal for some, a chance to gather thoughts, reflect on the year past and decide on ways you can make the next year even better. If this is the case, then we believe this should apply to your website too.
Whether you’re promoting yourself, or a business, a New Year is the chance to take a close look at your website and make some solid New Year’s website resolutions.
Below are four of our favourite website resolutions that can be applied to any business out there and what you can do to achieve them.
If your website reflects your business, then surely it should be up to date, engaging and reliable. Keeping your content fresh is a crucial strategy for any modern business and one that can be implemented with a little organisation.
Having a static website which tells customers about your business is simply not enough anymore. Companies are expected to be active on social media and your website is no different. Google favours sites that update their content on a regular basis – as long as this content is relevant and of high quality.
To accomplish all that Google and your customers want, a post system is the most logical way to do it. If you don’t have the time to post often, then a CMS like WordPress enables you to schedule posts to automatically publish for you. This can be utilised when you have the time to bulk-write posts to keep for a later date. To read more about WordPress’ post functionality, read our post here: rarecompany.co.uk/five-top-tips-using-wordpress-blog-functionality
If you haven’t done it yet, converting your existing website to a responsive one is one of the most important decisions you can make. A responsive website ensures that it is visible and useable on all browser sizes, including tablets and mobile phones.
We have all come across a site which is practically unusable because you have to scale the screen bigger with your fingers to click a button, or read the text. For your users this makes their time on your site unpleasant and as a result, they will probably leave. Your customers will thank you when you have your site converted, trust us.
To find out more about responsive websites and what it means, read our article here: rarecompany.co.uk/responsive-web-design-the-basics
As mentioned previously, businesses are expected to be a lot more active on the Internet than they used to. Of course social media is a big part of this, but so is your email marketing strategy.
The wealth of information on the Internet means that business owners are having to compete with more than just other businesses to reach their customers. By thinking creatively about how you email your customers, you will not only gain a direct means of contacting them, but their trust too.
Of course an effective email marketing campaign is a lot easier to say than do. However, there is plenty of help out there to get you started. Take a look at our recent digital marketing campaigns here: rarecompany.co.uk/category/digital-marketing
All these new changes you’re implementing are all well and good, but how do you know they are working? Take an hour each week to analyse your website statistics using Google Analytics and you will be amazed how much you can gleam from its data.
Google Analytics can give you incite into the type of people that are viewing your site, where they are coming from and how they interact with the pages on your site. It’s a valuable tool for any web manager to make the most out of their website.
Whatever your website resolutions, here at Rare Company we wish you a very happy New Year and a fantastic 2015.