Magento Vs WooCommerce – Which is right for me?

Magento Vs WooCommerce - Which is right for me?

Over the past few years buying online has become more and more popular. With this increase in popularity, the technology to accommodate these needs is consistently improving, so much so that it has now become commonplace for users to shop online while watching TV and sipping a cup of tea.

With this said, for businesses it has become more imperative to have an effective eCommerce presence online. Whether you are a new business starting out or a medium to large business looking to grow into some bigger shoes, you have to find the right fit.

One question we get asked the most is:

What eCommerce solution is the best for us?”

We have selected two open source eCommerce solutions to help answer this question: Magento vs WooCommerce. These two are the industry standard and together power over 40% of all eCommerce stores on the Internet. WooCommerce and Magento have massive development teams behind them that are constantly updating the open source code making them more safe and secure for your customers.

Did you know? One benefit to an open source solution is that once a developer has delivered the end result, you own it. So you won’t incur any hidden costs.

WooCommerce – To Woo or Not to Woo

WooCommerce by Woothemes is a plugin that turns your WordPress site into a flexible eCommerce store and the best bit is, it’s totally free to download. With WooCommerce it has the ability to do the following:

  • It allows your customers several payment options such as PayPal, BACS, and Cash on Delivery.
  • It allows you to send and use voucher codes and promotional newsletters.
  • It uses WordPress as its base, so the interface is easy to use and navigate.
  • You can combine your existing WordPress site with WooCommerce for easy functionality and integration.

WooCommerce also has a lot of extensions, 322 and counting, ranging from £229 pounds to absolutely free. These extensions range from product customisation, to subscription services, giving you full customisation while remaining easy to use.

Let’s get down to the nitty gritty of whether this solution is right for you. WooCommerce is perfect if you are a small or start up business, it’s less expensive to setup than Magento and it’s developer friendly which will keep cost down if you want some customisation. It also has room to for you to grow and can typically hold up to 1,000 products before it starts getting too cluttered. The user interface is less intuitive than Magento’s back office and can be hard to manage everything directly from the WooCommerce dashboard.

See WooCommerce server requirements for more information.

Magento CE – It’s Magento not Magneto

Magento CE is one of two products that Magento offer. Magento Enterprise is the second, which isn’t open source and is pay per month much like Shopify. Magento is also owned by Ebay so they have a wealth of experience backing them. Magento CE has the ability to offer much more than just an online shop:

  • A comprehensive back office to manage orders, invoices, payment, shipping methods, VAT and more
  • Magento Connect – A rich library of extensions to add features and functionality to your Magento site. Some are free but some you will have to purchase.
  • You can control and monitor more than one store in a single Magento back office – great for trade and standard sites.
  • Easy integration between Magento and third-party applications such as WordPress and MailChimp.
  • Advanced pricing tools which outweigh WooCommerce’s options.

Due to the size of Magento (over 20,000 files and 200 database tables), site speed becomes an issue and so developers will find the need to host their Magento site on a dedicated hosting server rather than a shared one, as sales could be lost on a slow site.

Magento can also get pretty complicated, the site’s admin interface may take some getting used to and the sheer scope of options can be a lot to take in. If you are looking to use Magento, then having a developer set you up is probably the best option for moving forward.

See Magento server requirements for more information.

 

The difference between WooCommerce and Magento is clear, if you have a small-medium sized business which is likely to stay that size, then WooCommerce is a good fit. However, if you have more than 1,000 products, have specific requirements and are looking to expand, then Magento is right for you.