For our client Kitchens Cookshop’s new responsive eCommerce site, we modernised the design whilst keeping the existing branding colour scheme of the current logo, adding a new secondary font and image treatment for headings and links.
Shopping navigation needs were also at the forefront of our design with improved categorisation, advanced searching and further side-column filtering to ensure customers can easily find the product they are looking for. A suite of images and ‘buzzwords’ for each category was created to make the shopping experience memorable.
Since launch, the changes made to Kitchens Cookshop have seen nearly a 10% rise in online revenue, 20% more transactions and a considerable 88.88% increase in conversion rate.
The Kitchens Cookshop recipe section with its own filtering, mouth-watering images, easy to use information icons and tabs, search functionality and related products linking back to the store.
Since launch, this section has contributed to a significant 63.51% increase in session duration and the numbers of pages visited up by 73.15%.