What does Google’s Mobile Friendly update mean?

Author: Gina
Rare Company

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Front End Web Developer, Social Media, Search Engine Optimisation

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What does Google’s Mobile Friendly update mean?

Google’s latest mobile friendly update to their search engine algorithm may have you scratching your head as to what it actually means for your website.

Essentially the update boosts the raking of mobile-friendly pages. This means that if your site is not usable or legible on a mobile phone (this doesn’t include tablets), then you may see a decrease in your ranking.

How to test if your site is mobile friendly

Google have given us a big hand in this area. You can check your site page by page using their mobile-friendly test. Simply insert the URL of your site into the checker and it will give you the results you need.

This may not be entirely reliable though. As a website owner, using tools such as Google Analytics will help you to determine if your site is already being effected or not. Take a look at your mobile traffic only and keep track of your users. Using these tools will give you an indication of what is working or not.

How to make your site mobile friendly

To make your site mobile friendly you will have to enlist the help of a developer. Depending on the results of your test, they will be able to either re-work your site to be mobile friendly, or fix any of the issues that the mobile-friendly test flag up.

Even if your website has a mobile-friendly homepage, every other page on your website also needs to be mobile-friendly for you to not feel a hit. Although the update has been rolling out, it may take a while for you to start noticing changes in your website traffic and ranking.

For a few examples of mobile friendly sites, see our responsive web design work. Alternatively you can read more on responsive web design here.