A smart modern design applied to the Gardiner Haskins home pages for the main site and online shop. The site was custom developed on a WordPress and WooCommerce framework, allowing for a simpler starting point for the online shop (set up as a sub-domain), with room to expand and add functionality as required.
The minimal design approach allowed for the mixing in of feature sections such as this ‘Best Kept Secrets’ promotional page.
The fast changing ‘Offers’ section allows for staff to easily post details and images.
Our solution for a simpler eCommerce offering was a sub-brand called ‘GH Essentials’. This made it clear to visitors on the site that the eCommerce element was a smaller range rather than representative of what is held in their stores. In addition, highlighting ‘Click & Collect’ further encourages footfall to the stores.
The heritage-focussed ‘About Us’ page.
Ongoing analysis can bear fruit. In December 2016, we made changes to the site to promote the Gardiner Haskins Winter Sale. This included category re-organisation, the addition of sale banners and promotional special offers. Since these changes were implemented, the number of pageviews had significantly increased by 75.43% in comparison to the previous year.
Visit the site: www.gardinerhaskins.co.uk