Five Tips for Using WordPress Blog/Post Functionality

Author: Gina
Rare Company

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Front End Web Developer, Social Media, Search Engine Optimisation

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Whatever you use WordPress for; the post functionality is the same if you use it for wordpress blog posts, or something else entirely.

There are many elements to the post editing screen, many of which you will be familiar with. However, utilising these to their fullest potential is harder than you think.

We have put together five top tips for using WordPress’ blog/post functionality. Focusing on specific aspects of the post editing screen, and how to use them correctly.

Quality content

The main reason most people use the post functionality in WordPress is to offer new content posted regularly. Compared to creating a page (which may be added to the site once in a blue moon), a post could be created daily. For this reason, the content that you create must be worthwhile for somebody to read it.

Making sure your posts are more than 300 words in length ensures that search engines take note of your content and don’t enlist it as spam. Adding crediting links to other websites will work in your favour, backing up your words as references.

Adding relevant images to your post will also boost its credibility. Make sure to give these images an ‘alt’ tag so that screen readers and search engines know what they are. Using the most relevant words in these alt tags is a bonus. For example, on a post about website design you may have an image of Adobe Illustrator. The alt tag for this could be ‘Website design on Adobe Illustrator’. You can give images alt tags in the media uploader.

Breaking up content

When reading a post on a webpage, a large paragraph of text is not very appealing. Your posts should be broken up and easier to read, the following is a good place to start:

  • Headings – in terms of readability, headings (in WordPress you can change your text into a heading by selecting the ‘Paragraph’ drop down and selecting a heading type. We recommend sticking to heading 2 and heading 3) can break up a post nicely and encourage readers to read on. In terms of SEO, headings tell search engines that your content has structure and purpose.
  • Lists – much like headings, lists break up content into easier to manage segments. To create a list in WordPress you simply select the list icon on the top row of the editor and get writing.
  • Quotes – quotes are an underused part of WordPress’ functionality. These can add credit to your post while breaking it up and drawing the eye.
  • Images – as mentioned previously, images are a great asset to any post and when used correctly can add an extra visual element and greatly add to SEO.

Utilising social media

Presuming you have social media accounts set up (which every business should), the ability to share your content is invaluable. Potentially something your web developer should do, adding social sharing icons to all your posts means that your readers and you can easily share content and get the word out.

Embedding Tweets is a relatively new feature, which can allow you to showcase a Tweet within your post, while keeping typical tweet functions such as re-tweeting, favourites and reply. It would look something like this:

To embed a tweet, all you have to do is pick the tweet you want to embed, click on the three dots button and click ‘embed tweet’. Then all you need to do is click the ‘Text’ tab of your post editor and paste the code into your post.

The proper way to use tags

Tags are a popular tool used to help your reader find new content. In the post editor screen the tags section enables you to add tags on the fly to give your post extra categories.

For example, if your post is about Responsive Web Design and in the Web Design category, you may also want to add the tag ‘responsive’. Adding said tags gives the post context and can be utilised in many different ways.

Giving your post tags is not enough; you need to find a way of showing these tags on your post page. Once you have done this, the tag name will link to all posts with this tag applied to it. Different ways you can display your tags include:

  • Tag clouds
  • Links at the bottom of your post
  • A way of categorising related posts

Scheduling posts

Many companies that start a blog have the same fundamental problem – they don’t post often enough. This is where the scheduling function comes into play. A blogger can make any number of posts in advance and schedule them all to self-publish at a select date.

To do this go to the ‘Publish’ section on your post edit screen and where is says publish, click the ‘Edit’ link. Here you can select the date you want to schedule the post, and then simply click okay and the big red ‘Schedule’ button.