Website traffic can come in many forms, all of which have different weight to them depending on what your website is promoting. These forms include: directly typing in the URL, search engine results, other site referrals, social media links and more.
Google doesn’t rank sites high because there is someone in an office somewhere deciding which sites get top pick. Instead it uses algorithms (a set of rules) which scan through your website and decide weather it is worth ranking.
You may find that your competitors are gaining more pageviews and website traffic than you, even though their site doesn’t look as good or isn’t mobile and tablet friendly. The following brief points outline what they may be doing that you are not and what you can do about it.
Your competitor is getting more pageviews and one of the reasons is simple – they know their audience. You may have read that content is king but what does that mean and what counts as content anyway?
Simply put, content is the text and images on your website. To gain maximum viewers this content has to be original, fresh, relevant, and there must be plenty of it.
Your homepage is one of the most important pages to fill with functional content. Within this page you will need to tell people what they are looking at and why they should keep looking. Be concise, be clear and make it interesting. Then, following this through the rest of your site and try to include content that will keep your viewers coming back.
If you find your content doesn’t need to change for months on end, think about adding a blog. A blog will create fresh content that you can promote all year round.
Incoming links may not be the first thing on your mind when planning a new website, but they are extremely important.
Say you have created a website promoting service X. To further promote service X you will need it to reach as many people as possible. Just as you would promote a new service with flyers and business cards, you will promote your website in the same way.
Depending on what you are promoting, you can email bloggers, reviewers, newspapers and other relevant sources asking them to write a piece about your website with a link back to you.
To Google, this means your site must be worth ranking high because other sites think so. The better (higher ranked) the site linking to you, the better your site will look. Don’t forget to add a link to your email signature, forum signature and any profiles you have on social media.
SEO may not be for you, if this is the case then leave it to your web developer. However, the inclusion of SEO in your website’s setup is extremely important if you want your website to get the most traffic.
Search engine optimisation is a vast topic, but it combines elements such as keywords, meta descriptions, alt tags and navigation structure to optimise a website to its fullest.
If your competitor has good SEO then no matter the aesthetics of their website, they will most likely outrank you.
Social media is becoming increasingly important in website traffic numbers. As with your incoming links, social media promotes your website and is a must for any modern business.
Your competitor may only have 100 likes on Facebook and 500 followers on Twitter but every time they promote their work or a part of their website, they are getting more views and spreading the word.
We go over the benefits of different social media platforms in our ‘Which Social Media Network is Right for You?’ article here: rarecompany.co.uk/which-social-media-network
Struggling with some of the words we have used in this article? Have a read of our article: 25 Web Design Definitions You Need to Know.